Audacy - State of Audio

CASE STUDY

Live Nation Rocks Out with Over 1,000% ROAS

When Live Nation invited fans to rock on and jam with their favorite artists during its 2023 Concert Week promotion, a single media platform couldn’t hold the excitement. Instead, the powerhouse live entertainment leader implemented a multiplatform Audio campaign to drive ticket sales for the event.

RESULTS

1,000% return on ad spend

MEDIA PLAN

SCALED RADIO

Across 43 markets nationwide

INFLUENTIAL PODCASTS

Host endorsements on Audacy's high-proﬁle influencer bundle and sports network

TARGETED STREAMING

Presale and onsale messaging targeting music enthusiasts, concertgoers, moviegoers, entertainment enthusiasts, and sports fans

DISSECTING A 30-SECOND AD

THE HOOK

Capture attention with a question or a claim that makes listeners lean in. And when it comes to brand mentions, promote early and promote often.

THE PITCH

Sustain and elevate attention to your clear value proposition, whether it’s savings, innovation, or another unique benefit.

CALL TO ACTION

CTAs that encourage listeners to take a specific action will see stronger performance.

Mention your brand
in the first :03 - :05

-

4+ brand mentions

When ads contain four or more brand mentions, purchase intent rises by 4%.

FUELING
YOUR FUTURE

Embracing innovation is a non-negotiable.

Stay on top of the industry’s latest moves.

Getting Closer
to Creators

The next generation of brand integration is here. Amy Poehler’s new scripted podcast, “Say More with Dr? Sheila,” is taking host reads in-character and in-script to directly integrate brands right into the comedic show.

The advertisers will get the chance to be in-character, in-universe. With storytelling at its core, there are a lot of places to grow—connecting audiences and brands, especially with scripted partners.”

—Moira Curran, SVP, Consumer
Marketing, Audacy